Step 1: Concept Development and Market Analysis

Objective: Establish the foundation of the fragrance by defining key elements such as brand identity, target market, pricing strategy, and desired scent characteristics.

Activities:

  • Market Research: Understand current market trends and consumer preferences.
  • Brand Alignment: Define the fragrance's alignment with brand values and aesthetics.
  • Target Demographics: Identify and profile the target customer base.
  • Pricing Strategy: Develop a pricing structure based on cost, competition, and target marke

Step 2: Fragrance Selection Process

Objective: Determine the type of fragrance creation approach that best suits the brand's goals and market positioning.

Activities:

  • Bespoke Creation: Custom fragrance development from scratch.
  • Perfumer Creation: Selection from existing compositions that are ready to market.
  • Inspired Fragrances: Develop fragrances that draw inspiration from existing successful scents, ensuring compliance with legal and ethical standards.

Step 3: Fragrance Education and Perfume Houses Comparison

Objective: Educate clients on the differences between major perfume schools and houses in the UK, Italy, and France to select the best source for fragrance development.

Activities:
Perfume Schools Overview: Discuss the unique strengths and methodologies of schools in each country.

  • Sourcing Decisions: Help clients decide on the best location and partnership for developing their fragrance based on their specific needs.

Step 4: Packaging Development

Objective: Design and finalize both primary and secondary packaging that meets functional requirements and enhances brand identity.

Activities:

  • Primary Packaging: Choose bottle designs, materials, caps, and other components.
  • Secondary Packaging: Design boxes, labels, and additional protective packaging.
  • Compliance and Sustainability: Ensure packaging meets industry regulations and environmental considerations.

Step 5: Regulatory Compliance and Safety

Objective: Ensure that the fragrance and its packaging comply with all applicable local and international regulations.

Activities:

  • Safety Testing: Coordinate required safety and stability tests.
  • Regulatory Filings: Assist with the preparation and submission of regulatory documents.
  • Labeling Requirements: Ensure compliance with labeling standards for ingredients, usage instructions, and safety warnings.

Step 6: Production and Quality Assurance

Objective: Oversee the production process to ensure that it meets the quality standards and timelines.

Activities:

  • Manufacturer Liaison: Coordinate with manufacturers to ensure adherence to formulation and packaging specifications.
  • Quality Checks: Implement quality control processes during production.
  • Timeline Management: Monitor production timelines to ensure timely product availability.

Step 7: Shipping, Logistics, and Import Process

Objective: Manage the logistics of getting the final product to market, focusing on compliance with shipping regulations for Dangerous Goods.

Activities:

  • Shipping Classifications: Determine and document UN numbers and ensure compliance with IATA regulations for flammable products.
  • Logistics Planning: Develop efficient shipping strategies, including selection of logistics partners and optimization of transport routes.
  • Import/Export Guidance: Navigate customs processes and manage import/export documentation.

Step 8: Market Launch and Post-Launch Support

Objective: Successfully launch the fragrance in the market and establish an effective e-commerce platform to ensure broad accessibility and efficient sales processes.

Activities:

  • E-commerce Setup: Develop an e-commerce website and optimize product listings.
  • Payment Gateway Integration: Integrate secure and user-friendly payment gateways.
  • Local Shipping and Fulfillment: Establish logistics partnerships and shipping options.
  • Preparing Packages for E-commerce: Design and optimize packaging for e-commerce.
  • Customer Support and Services: Set up robust customer service and feedback systems.
  • Marketing and Promotion: Plan and execute marketing campaigns and promotions.
  • Post-Launch Analysis and Adaptation: Monitor performance and adapt strategies based on analytics and feedback.

Book your consultancy session now

Our tailored packages guide you through the fragrance creation process, from concept to market launch. Choose from an introductory call, standard consultation, basic package, or extended package, each designed to support your project's success.

Engage with the Head of our consulting team

AHMED HAMED

Ahmed Hamed brings a unique blend of creative vision and technical expertise to fragrance consultancy, leveraging years of industry experience to help your brand transform abstract scent ideas into tangible, market-ready products. Part of ASWADAN group, Ahmed leads our fragrance consultancy services with a focus on innovative solutions and bespoke customer experiences.

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